Mission
That every stray dog born on the streets of Malaysia be given a chance to live a life free from pain and anguish
AWARENESS
Use multiple platforms such as social media, television and press to disseminate information to the Malaysian public and the world regarding the cruelty suffered by many stray dogs in Malaysia.
WELFARE
Identify no kill, well run, compassionate, sustainable, transparent local shelters in Malaysia and channel financial assistance to their cause as able.
Provide financial assistance to animal welfare groups caring for stray dogs that have been trapped/abandoned at “dump sites” around the country. Support their efforts to neuter, rehabilitate, relocate, and rehome these dogs.
EDUCATION
Help fund educational programs on the importance of spaying/neutering/responsible pet ownership/adoptions/ fostering/kindness to animals.
Encourage/fund programs for religious leaders to teach their followers that any form of animal abuse is wrong irrespective of species of the animal.
TRAP-NEUTER-RELEASE-MANAGE (TNR-M)
Help fund clean TNR-M programs for independent rescuers and help local NGO's do this in collaboration with their respective councils